Tuan Nguyen
Tuan Nguyen

Leadership Speaker · Brand Authority Coach · Bestselling Author

Brand Authority Coach · Speaker · Author

They gave
me 16 years.
God gave me
a purpose.

I found John Maxwell on a prison VHS tape. Today I help coaches and speakers build a brand people can find, follow, and trust. Not with hype. With a message that works.

Book a Clarity Call

Fifteen minutes. Real talk. Real direction.

1,000+

Coaches Helped To Launch & Grow Their Offers

$4.5M

In High-Ticket Coaching Offers Sold

4,500

Audience Size On The Maxwell Mainstage

#1

Amazon Int'l Bestselling Author

[ Fox 26 News ] [ Disrupt Magazine ] [ Returning Citizens Magazine ] [ Background Check Podcast ] [ Forgiven AF Podcast ]

Before My Story. Yours.

Every coach faces the same choice.

Newly certified. Certified for years. Still deciding. The wall looks the same from every side. You have the gift. The world went quiet anyway. From here, there are only two doors.

Door One

Stay the best-kept secret.

You serve everyone. Almost nobody pays.

You're building this around a full-time job. The margin keeps disappearing.

You wonder if you're really qualified. Even with the certificate on the wall.

You post. You pray. You wait.

Door Two

Build the brand they find.

One clear message that names your people.

One offer worth a real price tag.

A marketing system that works while you sleep.

A calendar with paying clients on it.

The Free Blueprint

The Coaching Accelerator Blueprint.

Three secrets to attracting your dream clients. Plus the exact path we walked to our first $100K in 83 days. No big audience. No begging for referrals. Built for coaches ready to grow.

Send Me The Blueprint

Free. Instant. Built for coaches.

Exhibit A. My Record.

The rap sheet became the résumé.

Most bios hide the ugly parts. Mine starts there. Because the mess is the message.

Everyone wants to be discovered. Few are willing to be developed.

ENTRY 01

Three sentences. Eight felonies.

March 14, 2014. 8:47 PM.

The gavel fell. Sixteen years. Drugs. Gangs. Fast money that cost me everything, three separate times. My mom prayed for eighteen years while I ran. The sentence wasn't the hardest part. The hardest part was not knowing who I was without the streets.

EXHIBIT A-1
The same walls. A different man.

The same walls. A different man.

ENTRY 02

A vision behind the walls.

Inside a Texas prison, I found John Maxwell on a VHS tape. He taught the Law of the Price Tag. What are you willing to give up to go up? For the first time, my life had a question worth answering. God gave me a vision bigger than my record. I spent five years behind those walls paying the price.

EXHIBIT A-2
From watching the tapes to sitting at the table.

From watching the tapes to sitting at the table.

THE TURN

$1,000 borrowed from Momma.

November 28, 2018.

I walked out with $50, a Bible, and a vision. Fresh GED. Eight felonies. Nobody hiring. I borrowed $1,000 from Momma for my Maxwell certification down payment. 104 days later, Mark Cole, the Maxwell Leadership CEO, put me on stage. 4,500 coaches. On that stage I made a declaration. One day, John Maxwell will hold my book. Mark believed in me before I fully did.

EXHIBIT A-3
2019. Living proof, on the record.

2019. Living proof, on the record.

ENTRY 03

Paid with a burger coupon.

My first booking was three and a half hours of training. The payment? One WhataBurger coupon. Not a check. A coupon. That day taught me a lesson no certificate could. People pay you what you believe you're worth. I had the certification. I didn't have the brand, the message, or the marketing. So I paid another price tag. Six figures invested, learning from the best in the industry.

EXHIBIT A-4
Three and a half hours of training. This was the check.

Three and a half hours of training. This was the check.

ENTRY 04. PRESENT

The system finally worked.

Corey came from corporate America. I came from prison. Together we built a coaching business past $4.5 million. Not from a big network. From a clear message, a real offer, and marketing that finds the right people. Then we noticed who kept hiring us. Certified coaches stuck exactly where we had been. Today, that's who I serve.

EXHIBIT A-5
Two Comma Club. Handed over by Russell Brunson.

Two Comma Club. Handed over by Russell Brunson.

Your past doesn't define your purpose. Your purpose redefines your past.

Before You Scroll Further

Same power source.
Different bulb.

God is the power source. Your mindset is the bulb.

The 20-Watt Life

Fear decides your prices.

Your gift stays a secret.

You wait to be picked.

Busy, but not booked.

The 100-Watt Life

Conviction decides your prices.

Your gift has a name people repeat.

You get found on purpose.

Booked, because you're known.

Work With Me

Two ways in. One standard.

01

Book a Clarity Call

Fifteen minutes. We find the message under your mess.

02

Get Your Plan

You leave with a clear next move. Not a maybe.

03

Build Your Brand

Message. Offer. Marketing system. In that order.

Tuan speaking on stage

Path One

Book me for your next event.

Keynotes that move rooms, not just fill them.

DISC Workshops for teams and leaders.

The Maxwell Leadership Game.

Live2Lead host and speaker.

01 · Inquire
02 · Discovery Call
03 · build the plan
04 · Event Day
05 · IMPACT & INSPIRE

Five steps. One unforgettable room.

Book Tuan for Your Event
Tuan coaching

Path Two

Hire me as your brand authority coach.

A brand people recognize and repeat.

A high-ticket offer worth its price tag.

An AI marketing system that finds your people.

01 · Invisible
02 · Present
03 · Credible
04 · Authority
05 · In-Demand

Same gift. New number.

Book a Clarity Call

The Receipts

Don't take my word for it.

Dead Facebook page → $462,000 in 9 months

"I thought my audience was gone. Turns out they just couldn't see me yet."

JoAnna Wright

First 30 days → $30,000

"This is by far the best program I've ever invested in."

Kristi B. Kennedy

Quiet pastor → $90,000 in 90 days

"The message was always in me. They helped the right people finally hear it."

Jay Lee · Pastor

$30/month clients → $3,000 and $10,000 clients

"I was practically giving my coaching away. Now my offers match my calling."

Anthony Waite · Navy Lieutenant

Results shown are real clients and real outcomes. They are not typical, promised, or guaranteed. Your results depend on your work, your market, and your follow-through.

The Ultimate Prison to Purpose Playbook book cover

The Book

The Ultimate Prison to Purpose Playbook.

Out of prison: 11.28.2018 · Book released: 11.28.2025

Same date. Seven years apart. That's not a coincidence. That's a full circle. This book is the map I wish someone handed me at the gate. How to turn your worst chapter into your strongest credential. Today it lives behind the walls too. Our volunteers teach the course straight from its pages, inside the units.

Get Your Copy

The story starts at 8:47 PM on March 14, 2014. Paperback and Kindle, available now.

Get the Book on Amazon
The readers it was written for.

The readers it was written for.

Taught behind the walls, by our volunteers.

Taught behind the walls, by our volunteers.

Ministry

Why I still go back inside.

Leaders are made here. In the dark.

I didn't just serve time. I got a vision inside those walls. God showed me something simple. The principles that rebuild a man's character in a cell will rebuild a business, a marriage, a life. That vision became a call. That call is why I do everything I do now.

Freedom changed my badge, not my address. I still walk back through those gates on purpose. I teach "How Successful People Think." With Jay Dan Gumm, I co-host the Background Check Podcast, mentoring men through prison tablets worldwide.

I hosted the first Maxwell Leadership Conference inside a prison. Mark Cole flew to Texas to speak at the unit where I taught my first class. Now, alongside Johnny Chang, we carry leadership into rooms most people forget exist. Nationwide is next. If these principles work in a cell, they'll work in your business.

3,400

Prison Units Carrying The Podcast

800K+

Tablets Streaming The Series

1M+

Views Behind The Walls

1,000+

Lives Led To Faith Behind The Walls

Live2Lead. Behind the walls.

Live2Lead. Behind the walls.

Ministry photo
Ministry photo
Ministry photo
Ministry photo

With Johnny Chang

Johnny Chang is one of the most recognized voices on prison tablets. Together, we carry leadership and redemption into rooms the world forgot.

In studio. Background Check Podcast.

In studio. Background Check Podcast.

Carrying the message together.

Carrying the message together.

The Documentary

Watch the whole story.

One partner came from corporate America. One came from a prison cell. Cameras followed what they built together. Press play.

More on our YouTube channel →

Your destiny is for you. Your legacy is for others.

It started with one decision.

I stopped waiting to be discovered. I invested in high-impact skills and built a brand people could find. That one decision built a multimillion-dollar coaching business. And that business funds the work that matters most. Transforming prison culture, one leader at a time. That photo is the receipt. Your decision is waiting.

Here's how the call works. We look at your message, your offer, and how people find you. You leave with your next three moves. Let's turn your passion into profit.

Book a Clarity Call
John Maxwell holding Tuan's book

Declared in 2019. Delivered in 2025.